Lessons

Lessons from the lab

Every test teaches me something, usually the hard way. Each lesson gets its own page here, short enough to read with your coffee.

7 Nov 2026

Ship the ugly version first

Polish answers “is it good?”. Shipping answers “does anyone want it?”. Only a stranger can answer the second.

7 Nov 2026

Your next side hustle is next to what you already have

Starting next to an audience, a skill or a job skips half the work of starting from scratch.

Follow the tests these lessons come from

See what I'm building right now, what it costs and whether it works.

Follow test #01 →